Senior Product Manager at VidMob, March 2022 to October 2023. Led creative intelligence, ad platform integrations, and workspaces and access, plus the Good, Better, Best packaging that monetized them.
Company
VidMob
Timeline
March 2022 to October 2023
Role
Senior Product Manager
Role: Senior Product Manager
VidMob scores every ad it sees. Three areas were mine: the creative intelligence platform that predicts campaign effectiveness from creative choices before launch, the Meta, Snapchat, and Google integrations that feed it, and the workspace architecture that decides who can see what. Plus the packaging that monetized all three.
Challenge
Earn model trust from marketers who had never let a score change a creative decision, unify performance data from three ad platforms into one canonical model, and stop data exposure across brands sharing a single enterprise account.
Results
The creative intelligence platform went 0 to 1, earning model trust through conversion lift correlation and user override feedback loops, and contributed to $30M in platform ARR growth. SSO, RBAC, and scoped brand workspaces eliminated data exposure across brands and tripled users per enterprise account with zero security incidents. Good, Better, Best tiers with on platform purchasing let customers buy the upgrade without leaving the product.
USD in platform ARR growth
Users per enterprise account
